Woodsea family-owned kitchenware
Project
Woodsea is a family-owned kitchenware brand, reimagined as a lifestyle shaped by the relationship between nature and food. The rebrand built a warm, rhythmical identity — from naming and story to tone of voice and visual language — moving the brand from generic kitchenware toward a considered part of daily life.
Scope
Brand positioning, communication strategy, naming, brand story, slogan creation, creative direction, tone of voice, social media content framework, art direction for photography and video, web layout direction.
Agency work at Pencil & Lion. Some photos are courtesy of the client.










































































