Greta RekCreative art direction
& storytelling

For small brands, spaces and projects. Concepts, strategy, imagery, words.

01Brand worldsSelected works
01

Woodsea family-owned kitchenware

Project

Woodsea is a family-owned kitchenware brand, reimagined as a lifestyle shaped by the relationship between nature and food. The rebrand built a warm, rhythmical identity — from naming and story to tone of voice and visual language — moving the brand from generic kitchenware toward a considered part of daily life.

Scope

Brand positioning, communication strategy, naming, brand story, slogan creation, creative direction, tone of voice, social media content framework, art direction for photography and video, web layout direction.

Agency work at Pencil & Lion. Some photos are courtesy of the client.

02

Ondou Studio slowmade ceramics

Project

Ondou is an artist-led ceramic practice shaped as a quiet luxury brand — slowmade, collectible objects between function and sculpture. Its visual language and calm, intimate communication follow the craft itself, choosing unhurried storytelling over performance. The work speaks to private collectors, galleries and design-focused spaces.

Scope

Brand concept & positioning, creative direction, naming, messaging, logo and visual identity, photography & video, copywriting & storytelling, social media, web and print design, content strategy, product creation, Meta Ads, order management.

03

Amberos artefact-led amber house

Project

Amberos is a Baltic amber jewelry house that presents amber as a material shaped by time. Within the client’s existing identity, the brand’s visual world was expanded through a photography collection — product, still life, studio, landscape and body — following amber from pine trees to hands. The website follows the logic of a showroom, built for wholesale.

Scope

Photography (product, still life, studio, landscape, body), art direction, digital assets for launch, wholesale website, copy adaptation.

04

Bee Loop award-winning, circular packaging

Project

Bee Loop reimagines honey packaging as a circular, zero-waste system made entirely from natural beeswax. The brand was shaped as more than a product — a message, a conversation piece and a meaningful gift, for individuals and businesses alike.

Scope

Brand development, creative strategy and direction, messaging, copywriting, web design and management, content creation, graphic design, Meta Ads, e-shop management, sales communication, expo design and presence.

Recognition

D&AD Yellow Pencils · The Dieline, Sustainable Design of the Year

Some photos are courtesy of the client.

05

Studio Tomas architect’s portfolio

Project

A quiet, functional personal brand for presenting architectural work, free of performative marketing noise. The system relies on art direction of the work itself — composition, sequencing, spacing — with minimal graphic intervention.

Scope

Art direction, visual communication system, Instagram portfolio structure, website portfolio design, print materials (business cards), graphic elements.

06

Nėrimas crocheting brand

Project

In Lithuanian, crocheting is “Nėrimas” and anxiety is “Nerimas” — one dot apart. This small brand, born in Edinburgh, is built on that link: crocheting as a way to calm the mind. Bold colour, bold type and an organic visual language reflect the state of today’s minds — expressive, sometimes overwhelmed.

Scope

Brand positioning, art direction, slogan, logo design and visual identity, visual communication guidelines for social media content, photoshoots.

02PhotographySelected works
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03Art directionSelected works
04About & contact

Greta Rekštytė is an independent creative director working across concept, strategy, art direction, photography, storytelling and copywriting, for digital and print. She shapes brands as a whole, from first concept to final image and word. Her experience spans years as an art director in Berlin, creative agency work in Lithuania, and independent practice, with commercial, independent and public institutional clients in Lithuania and abroad. She works with small and independent brands that need one person to hold the full picture. She also runs Ondou, her own ceramic practice and artist brand.

Services

Strategy & direction

Positioning, creative concepts, storytelling, naming, taglines, tone of voice.

Visual identity & art direction

Visual language, art direction for photography and campaigns, photography, graphic and web design.

Words & content

Messaging, content strategy, copywriting — brand stories, interviews, web, social media.

Ongoing support

Creative direction and consultancy, long-term or by project.

  • EmailInquire
  • Instagram@greta.rek
  • BasedPalanga, Lithuania — working remotely and internationally